Most local businesses have blind spots they can't see.
Larger competitors have marketing teams running their Google Ads, managing their review profiles, and making sure they show up when someone asks an AI for a recommendation. Most local businesses are too busy running the actual business to do all of that.
Search visibility
When someone searches "best [your category] near me," the businesses that put work into their profiles and reviews show up first. Everyone else gets skipped.
AI engine discovery
More people are asking ChatGPT and Perplexity for recommendations instead of Googling. If your website doesn't have the right content, those tools literally have nothing to work with.
Paid media
Competitors with marketing budgets are running targeted ads to the same customers you're trying to reach. You don't need to outspend them, but you do need a plan.
Review momentum
A competitor that opened last year can have more Google reviews than you within months. The only difference is they ask. Most businesses don't.
A real look at your competitive position
Here's a sample from an actual growth report. This is the kind of thing you'll get back when you request yours.
How you stack up
We profile 5-8 of your direct competitors and compare them on the things that actually drive customer decisions in your category.
Where you're invisible
We check Google, Yelp, TripAdvisor, and AI engines. You'll see which platforms are sending people to your competitors and which ones don't know you exist.
What your customers actually say
We read every review you've gotten across every platform and pull out the patterns. You'll also see where unanswered reviews are hurting your reputation.
Advantages you might not realize you have
You probably have strengths you're not talking about. We find the things that set you apart from everyone else in your market and show you how to use them.
From business name to growth strategy
You tell us your business name and where you're located. We handle the rest.
Enter your business
Business name and city. That's it. No intake forms, no hour-long calls.
AI analyzes your market
Seven AI agents go to work profiling your business, researching your competitors, auditing your search presence, and figuring out where you stand.
Expert-reviewed strategy
I review everything before it gets to you. Eight years at Google taught me what good strategy looks like. If the AI gets something wrong, I catch it.
The full picture, not a checklist
Every report is built for your specific business and market. These aren't templates with your name swapped in.
Competitive landscape
Your closest 5-8 competitors, profiled on the things that actually matter in your category. You'll see who's ahead, why, and where they're slipping.
Search and AI visibility audit
Where you show up across Google, review sites, and AI tools like ChatGPT. More importantly, where you don't, and what that's costing you.
Review sentiment analysis
What people are saying about you across Google, Yelp, and delivery apps. The patterns in those reviews tell a story most business owners never see.
Paid media strategy
Google and Meta campaign plans with specific budgets, targeting, and benchmarks for your market. Not generic "best practices" pulled from a blog post.
Campaign-ready creative
Ad copy, image specs, and formatting ready to upload. We use your actual business photos, not stock images or AI-generated stuff.
90-day growth roadmap
Week-by-week plan that starts with things you can do for free this week and builds toward paid campaigns when you're ready.
Ernie Klein
I spent 8 years at Google working with the world's top 250 advertisers on growth strategy, search, and performance media. Before that, I was at creative agencies building campaigns for Netflix, The Simpsons, and YouTube.
Those clients had million-dollar budgets and whole teams dedicated to marketing. Local businesses obviously don't. But the thinking behind what works is the same whether the budget is $10M or $600/month. AI makes it possible to deliver that level of analysis at a price that actually makes sense for a small business.
I review everything before it goes out. The AI handles the research. I make sure it holds up.
How this works, in plain English
What is Stone & Prism?
Stone & Prism is a growth strategy service for local businesses. We use AI to research your market, competitors, and online visibility, then a former Google strategist reviews everything and delivers a strategy you can actually act on. Based in Vancouver, BC.
What does the free growth report include?
Your free report covers your competitive landscape (who you're up against and how you compare), where you show up online (and where you don't), what customers are saying about you across review platforms, and the key differentiators that set your business apart.
How is this different from other marketing agencies?
Most agencies charge you for months of meetings before they produce anything. We use AI to do the heavy research in a fraction of the time, then a human expert (with 8 years at Google) reviews every recommendation. You get enterprise-quality strategy at a small business price.
What kinds of businesses do you work with?
Restaurants, retail shops, salons, gyms, dental offices, professional services, home services. If you're a local business with a physical location or service area, we can help. The analysis adapts to your specific business type.
What does AI-powered growth strategy actually mean?
We built seven specialized AI agents that each handle a different piece of the analysis: business profiling, competitive research, search visibility auditing, gap analysis, paid media strategy, ad creative, and quality review. The AI does the time-consuming research work. A human expert reviews and refines everything before it reaches you.
How much does it cost?
The initial growth report is free. Full done-for-you strategy and campaign management pricing depends on your market and goals. Get in touch and we'll give you a straight answer.
See what your competitors
are doing that you're not.
Drop your business name and location below. We'll put together a report showing where you stand, where you're missing out, and what to do about it. It's free.